What Does It Mean to Have a Mobile Friendly Website?
Written Sep. 13, 2018 by Conor Green
What’s the deal with mobile?
Have ever visited a website on your phone and found yourself pinching an zooming? That’s a clear red flag, but do you know the rest of the signs of a mobile-friendly site? Don’t worry, by the end of this article you will!
In the USA, 94% of people with smartphones search for local information on their phones. Interestingly, 77% of mobile searches occur at home or at work, places where desktop computers are likely to be present. - 2017 BrightEdge research
Over the past decade, everything has been trending towards mobile and it has finally hit critical mass. Why should you care about mobile? Statista’s 2018 study found that 52.2% of all worldwide online traffic was generated through mobile phones (up from 50.3% in the previous year). Specifically for the United States, 57% of all traffic now comes from smartphones and tablets.
What does this mean for you and your business? Over half of your customers that visit your business’s online presence will be viewing it on your mobile phone. You only have one chance to make a good impression. And maybe only less than 20 seconds…
Users often leave Web pages in 10–20 seconds, but pages with a clear value proposition can hold people's attention for much longer. To gain several minutes of user attention, you must clearly communicate your value proposition within 10 seconds. - Nielsen Norman Group
If your users are having a difficult time clearly viewing your business’s value proposition within the first 10 seconds, especially if they have to pinch and zoom, do you think you will gain them as a customer? Unfortunately not, and lost customers mean lost potential revenue. Not just in the short term, but the entire lifetime value of that customers including their potential referrals to friends or family.
Ok, So How Do I Tell if My Website’s Mobile-Friendly?
Luckily, Google has an easy tool to test if your website is mobile friendly in their search engine’s eyes. Take a second to stop reading and go test your website out now on their Mobile-Friendly Test!
If you passed, great your website is mobile-friendly from Google’s perspective. Now you should be focusing on the user experience, lowering your bounce rate, and increasing your average time per session!
If you did not pass, you have an opportunity to increase your search engine rankings by fixing this problem. Mobile-friendly websites are responsive, meaning that as the screen size gets smaller the content rearranges to make sure everything is still easily legible. As a simple test, look at your website on a desktop computer, a tablet, and then your phone. Can you easily discern the information on your homepage within the first couple of seconds? Is the text big enough to read? Do you have a mobile navigation that’s easy to use? If you answered no to any of those questions, those are issues you need to fix.
Where Do I Go From Here?
When it comes to revamping a website to make it mobile-friendly you will mosts likely need to work with a developer. What they will do is add CSS (styling) to the website and potentially change the HTML (structure) to make it respond to the size of the screen that the visitor is viewing it on. The extent and the complexity of the transition depends on how well your website was built from the start.
Contact me for a free website analysis that will determine if your website is mobile friendly and the steps needed to fix it! If you have any other questions, feel free to comment below! I will do my best to respond to all of them.
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Hey, I'm Conor. I'm determined to grow businesses. My only question is will it be yours?